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CME 2025: Lake Buena Vista, FL

October 14, 2025 - October 16, 2025

Description

After registering for conference, please book your room here:
 https://book.passkey.com/e/51030562

The fourth annual CME conference, The Conference for Creating, Measuring and Enhancing the Customer Journey, promises a packed line-up of top speakers coming to deliver actionable ideas at the Hilton Orlando Lake Buena Vista @ Walt Disney World Resort!

This property is a ten-minute walk from Disney Springs (formerly Downtown Disney) and just a five-mile drive to EPCOT. A theme park shuttle is included with your stay. All guests receive Disney Extra Magic Hours, giving them early access to select theme parks before they open to the general public. This exclusive benefit lets you experience popular attractions with shorter wait times and a more relaxed pace.

Discounted Hertz rental car rates for CME attendees can be booked here.


CME Agenda (Updated 8/8/25)

Monday October 13

TBD | Golf at Disney Courses

Tuesday October 14

12:00pm - 3:00pm | Registration Open

1:00pm - 5:00pm | Platform Provider Client Events

6:30pm - 8:00pm | Registration Open

6:45pm - 7:45pm | Worldwide Board Reception

7:45pm - 10:00pm | Opening Night Dinner Party 
Sponsored by Research Metrics

Wednesday October 15

8:00am - 3:00pm | Registration Open

8:15am - 8:45am | New Members / First Time Attendees

9:00am - 9:15am | President's Welcome

9:15am - 10:00am | Hot Topics Lightning Conversations

10:00am - 10:30am | Networking Break

10:30am - 11:30am | Hot Topics Workshop

11:30am - 12:15pm | AI Today - What's New, What's Changed and What's Around the Corner

12:15pm - 1:50pm | The Hidden Importance of MSPA Americas' Mystery Shoppers | A New Sheriff in Washington

Concurrent Breakout Sessions

2:00pm - 2:55pm | Unlocking ChatGPT | Claiming all your MSPA Benefits | Legislative Appointments

3:00pm - 3:25pm | Unlocking ChatGPT | Claiming all your MSPA Benefits | Legislative Appointments

3:30pm - 4:00pm | Unlocking ChatGPT | Claiming all your MSPA Benefits | Legislative Appointments

4:00pm - 5:00pm | Networking Reception

5:00pm | Dine Around Disney Springs

Thursday October 16

8:30am - 9:00pm | Registration Open

8:15am - 8:45am | New Members / First Time Attendees

9:30am - 9:35am | Program Start

9:15am - 10:20am | Innovations in Platform Technology Panel

10:20am - 11:00am | General Session II

11:00am - 11:30am | Networking Break

11:30am - 12:15pm | General Session III

12:15pm - 2:00pm | Awards Luncheon

12:15pm - 2:00pm | 2026 Registrations Open at Registration Desk



Location

Hilton Orlando Lake Buena Vista @ Walt Disney World Resort


In the Walt Disney World resort, this contemporary hotel is a 10-minute walk from Disney Springs and 5 miles from Epcot.

There's a poolside bar, and a Japanese steakhouse and sushi restaurant. Additional amenities include a theme-park shuttle and extended park hours for guests, plus 2 outdoor pools, a 24/7 gym and an arcade.

Pricing

Regular Member - 1st Attendee: $1100

Additional Members: $900

Associate Member - 1st Attendee: $1400

Additional Associate Members: $1200

Non-Member Registration: $1400

MSPA Europe/Africa Member: $1100

MSPA Asia/Pacific Member: $1100


After registering for conference, please book your room here: https://book.passkey.com/e/51030562

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