This registration page may not work well in Internet Explorer. Please use a different browser to complete your registration.

MSPA Connect 2026: Atlanta, GA

October 13, 2026 - October 14, 2026

Description

Join us for MSPA CONNECT October 13–14, 2026, in Atlanta, Georgia, at The Georgian Terrace, for a more focused and intentionally intimate gathering built around executive-level networking, strategic conversations, collaboration, and stronger long-term industry relationships.

Early-bird registration for MSPA CONNECT opens on Monday, June 1 on the MSPA Americas website. Space is only guaranteed for the first 40 registrants at this exclusive upscale boutique hotel (and all of our hotel guests will have suites like in the picture above).

A waiting list will be available for late registrants. Full registration fees begin August 1, space permitting.

Event Highlights Include:

Main Stage Keynote

From Compliance to Competitive Advantage: Mystery Shopping as Strategic Intelligence

Interactive Workshop

How MSPA members can better position mystery shopping as a growth-driving capability for clients.

Tech Buzz by our Attending Technology Sponsors

A look at emerging developments and innovations shaping the future of our industry.

Legislative & Industry Intelligence Update

Annual executive-level briefing from MSPA Americas lobbyist Russ Hollrah on key state and federal developments impacting our business.

Don't miss out on this opportunity to CONNECT with your MSPA peers in Atlanta this fall!

Headline Speaker: Arjun Sen

Blaine Hurst, former President and CEO of Panera Bread, calls Arjun Sen “One of the most ‘Business-Intelligent’ minds in the business today.” And he is coming to the inaugural MSPA CONNECT conference this October!

Arjun Sen is more than a business leader, he is a Brand Zen® with 30+ years of global corporate leadership experience helping organizations win big.

As CEO of ZenMango, Arjun has worked with restaurant, service, retail, technology, education, nonprofit, and sports brands around the world, helping them find their unique one-of-one advantage and has impacted companies like AliveCor, America’s Road Home, Aspen Academy, Celsior Technologies, Coca-Cola, DaVita, DISH Network, Floyd’s Barbershop, McDonald’s Chili’s, Tiger Woods Inc., Walgreens, and Win This Fight Foundation. Prior to that, Arjun was the VP of Marketing & Operations at Papa John’s, where his team built their online business, now worth more than $1 Billion a year and was part of the leadership that took the 3,000-restaurant chain to record growth, over a 4-year period.

Arjun brings a rare perspective to MSPA CONNECT that integrates customer experience, brand trust, and human emotion. He challenges organizations to look beyond transactions and understand what customers truly remember, feel, and share. Through powerful storytelling, real-world business lessons, and actionable insights, he inspires audiences to rethink how every interaction shapes reputation and revenue.

Location

The Georgian Terrace

Across the street from the historic Fox Theatre, this upscale hotel dating from 1911 hosted the premiere gala for the 1939 release of ‘Gone with the Wind’ and is 1 mile from the Georgia Aquarium.

Rooms with refined decor feature free Wi-Fi, flat-screen TVs, desks and coffeemakers. Some have kitchens and washer/dryers, while suites include separate living and dining areas.

A sleek restaurant serves contemporary American dishes, and there’s a cafe and a bar. A rooftop pool offers panoramic city views, and meeting and event space is available.

Pricing

EARLY BIRD (through July 31): Regular Member - 1st Attendee: $800

EARLY BIRD (through July 31): Additional Regular Members: $650

Regular Member (August 1) - 1st Attendee: $1000

Additional Regular Member (August 1): $850

Sponsoring Associate Member - 1st Attendee: $800

Additional Sponsoring Associate Members: $650

Associate Member (non-sponsoring): $1200

Additional Associate (non-sponsoring) Members: $1000

MSPA Europe/Africa Member: $600

MSPA Asia/Pacific Member: $600

Non-Member Registration: $1400

View Event

We're sorry. No registrations are currently available. You may wish to contact the event organizer for assistance.

{{ vm.model.IsRegistrationUpdate ? 'Registered By Info' : vm.displayInfo.showLoginSection ? 'Sign In' : 'Your Contact Information' }}

Edit

Email address

Company

First Name

Last Name

Have a login? Login Now

Username

Password

Forgot your Username or Password?

Continue

Select Registration Options

Edit

Exhibitor Opportunities

Name	Price	Att Included Attendees	Qty Quantity
{{ et.Name }}		{{ et.IncludedAttendeesCount }} {{ et.AttendeeRegType.RemainingPerType }} Remaining {{ et.AttendeeRegType.RemainingPerType * -1 }} on Waiting List {{ et.AttendeeRegType.RemainingPerType * -1 }} Over Limit	{{ et.Remaining }} Remaining	Sold out

Attendee Registration Options Total Remaining: {{ vm.EventInfo.VacantSpotsPerEvent }}

Waiting List Available

{{ vm.stats.totalAttendeesCount }} Registered , {{ vm.OverallOverAmount() }} on Waiting List , {{ vm.OverallOverAmount() }} Over Limit

Name	Price	Qty Quantity
{{ rt.Name }} {{ rt.IsMemberOnly ? ' (Members Only)' : '' }} Limit: {{ rt.LimitPerPurchase }} Included Attendees: {{ rt.AttendeesCountPerOneRegistration }}	~~{{rt.Price \| currency }}~~ {{rt.PriceAfterDiscount \| currency }} {{ rt.Price \| currency }}	{{ rt.RemainingPerType }} Remaining {{ rt.RemainingPerType * -1 }} on Waiting List {{ rt.RemainingPerType * -1 }} Over Limit

Name	Price	Att Included Attendees	Qty Quantity
{{ st.Name }}		{{ st.IncludedAttendeesCount }} {{ st.AttendeeRegType.RemainingPerType }} Remaining {{ st.AttendeeRegType.RemainingPerType * -1 }} on Waiting List {{ st.AttendeeRegType.RemainingPerType * -1 }} Over Limit	{{ st.Remaining }} Remaining	Sold out

Continue

Registration Information

Edit

Exhibitor - {{er.Name}}

Exhibitor #{{ $index + 1 }}

Total: {{exhibitor.TotalPrice | currency}} {{ exhibitor.IsBenefit ? "- Included as a Benefit" : exhibitor.IsDiscounted ? "- Discounts have been applied" : ""}}

Company Name

Exhibitor/Display Name

Email Address

Address

Address 2

City

Country

State/Province

Postal Code

Exhibitor Directory

Display Name

Logo

Exhibitor Description

Use Above Address and Contact Information

Address

Address 2

City

Country

State/Province

Postal Code

Primary Contact

First Name

Last Name

Booth Information

Selected Booth

Open in a new tab

ShowHide Map

Additional Information

Comments & Questions

Additional Items

Attendee - {{er.Name}}

{{ att.getAttendeeTerm(vm.EventSettings.AdditionalAttendeesTerm, $index) }} #{{ att.getAttendeeIndexDisplay(vm.EventSettings.AdditionalAttendeesTerm, $index) }}

Total: {{att.TotalPrice | currency}} {{att.DiscountMessage | localizeString:'['}}

Add to Waiting List

Exhibitor Staff

Primary Exhibitor Contact

A No Show fee is being assessed for {{fee.EventName}} on {{fee.EventStartLocalTimeString}}.

Prefix

First Name

Common Name

Middle

Last Name

Suffix

Email Address

Company

Title

More Information Less information

Address

Address 2

City

Country

State/Province

Postal Code

Phone

Phone Number

Type

Additional Information

{{cfv.DisplayName}} {{[1, 2].indexOf(cfv.CustomFieldDataTypeId) >= 0 && cfv.DataSize > 0 ? (" (Max length: " + cfv.DataSize + ")") : ""}}

Event Sessions

(full)

{{slot.SelectedSession.SessionDescription + (slot.HasFees ? " (Price: " + (slot.PriceTotal | currency) +")" : "")}}

Additional Items

{{'[[Sponsorship+]]' | localizeString:'['}} - {{er.Name}}

{{'[[Sponsor]]' | localizeString:'['}} #{{ $index + 1 }}

Total: {{sponsor.Price | currency}}

Recognized as the {{'[[Sponsor]]' | localizeString:'['}}:

Company Name

First Name

Last Name

Email Address

Continue

Additional Items

Edit

{{(vm.EventInfo.Terms.Donation || "Fundraising") + " Opportunities"}}

Campaign Name	Item Description	Amount
{{item.CampaignName}}	{{item.Description + (item.ShowMinimumPrice && item.MinimumPrice ? " (Min: " + item.MinimumPrice + ")" : "")}}	{{item.CampaignName}}

Continue

Complete Registration

Edit

Terms & Conditions

I agree to the Terms and Conditions

No Show Policy

Enter Promo Code

Promo Codes
Promo Codes

Billing Contact

Bill To

Bill-To Email

Registration Protection

Total Amount Total Discount Tax Insurance Payment Amount Payment Amount

Send Event Confirmation Email to Registrant

This event is synced to a webinar so no confirmation email will be sent from GrowthZone.

MSPA Connect 2026: Atlanta, GA

October 13, 2026 - October 14, 2026

Description

Event Highlights Include:

Headline Speaker: Arjun Sen

Location

Pricing

Select Registration Options

Exhibitor Opportunities

Attendee Registration Options Total Remaining: {{ vm.EventInfo.VacantSpotsPerEvent }}

Waiting List Available

{{'[[Sponsorship]] Opportunities' | localizeString:'['}}

Registration Information

Exhibitor - {{er.Name}}

Exhibitor #{{ $index + 1 }}

Exhibitor Directory

Primary Contact

Booth Information

Additional Information

Additional Items

Attendee - {{er.Name}}

{{ att.getAttendeeTerm(vm.EventSettings.AdditionalAttendeesTerm, $index) }} #{{ att.getAttendeeIndexDisplay(vm.EventSettings.AdditionalAttendeesTerm, $index) }}

Additional Information

Event Sessions

Additional Items

{{'[[Sponsorship+]]' | localizeString:'['}} - {{er.Name}}

{{'[[Sponsor]]' | localizeString:'['}} #{{ $index + 1 }}

Additional Items

{{(vm.EventInfo.Terms.Donation || "Fundraising") + " Opportunities"}}

Complete Registration

Terms & Conditions

No Show Policy

Billing Contact

Registration Protection

Thank you to our {{'[[Sponsor+]]' | localizeString:'['}}

MSPA Connect 2026: Atlanta, GA

October 13, 2026 - October 14, 2026

Description

Event Highlights Include:

Headline Speaker: Arjun Sen

Location

Pricing

{{ vm.model.IsRegistrationUpdate ? 'Registered By Info' : vm.displayInfo.showLoginSection ? 'Sign In' : 'Your Contact Information' }}

Select Registration Options

Exhibitor Opportunities

Attendee Registration Options Total Remaining: {{ vm.EventInfo.VacantSpotsPerEvent }}

Waiting List Available

{{'[[Sponsorship]] Opportunities' | localizeString:'['}}

Registration Information

Exhibitor - {{er.Name}}

Exhibitor #{{ $index + 1 }}

Exhibitor Directory

Primary Contact

Booth Information

Additional Information

Additional Items

Attendee - {{er.Name}}

{{ att.getAttendeeTerm(vm.EventSettings.AdditionalAttendeesTerm, $index) }} #{{ att.getAttendeeIndexDisplay(vm.EventSettings.AdditionalAttendeesTerm, $index) }}

Additional Information

Event Sessions

Additional Items

{{'[[Sponsorship+]]' | localizeString:'['}} - {{er.Name}}

{{'[[Sponsor]]' | localizeString:'['}} #{{ $index + 1 }}

Additional Items

{{(vm.EventInfo.Terms.Donation || "Fundraising") + " Opportunities"}}

Complete Registration

Terms & Conditions

No Show Policy

Enter Promo Code

Billing Contact

Registration Protection

Are you sure you want to proceed?

Thank you to our {{'[[Sponsor+]]' | localizeString:'['}}

{{ sponsors[0].Level }}