MSPA Connect 2026: Atlanta, GA
10/13/2026 - 10/14/2026
Description
Join us for MSPA CONNECT October 13–14, 2026, in Atlanta, Georgia, at The Georgian Terrace, for a more focused and intentionally intimate gathering built around executive-level networking, strategic conversations, collaboration, and stronger long-term industry relationships.
Early-bird registration for MSPA CONNECT opens on Monday, June 1 on the MSPA Americas website. Space is only guaranteed for the first 40 registrants at this exclusive upscale boutique hotel (and all of our hotel guests will have suites like in the picture above).
A waiting list will be available for late registrants. Full registration fees begin August 1, space permitting.
Event Highlights Include:
Main Stage Keynote
From Compliance to Competitive Advantage: Mystery Shopping as Strategic Intelligence
Interactive Workshop
How MSPA members can better position mystery shopping as a growth-driving capability for clients.
Tech Buzz by our Attending Technology Sponsors
A look at emerging developments and innovations shaping the future of our industry.
Legislative & Industry Intelligence Update
Annual executive-level briefing from MSPA Americas lobbyist Russ Hollrah on key state and federal developments impacting our business.
Don't miss out on this opportunity to CONNECT with your MSPA peers in Atlanta this fall!
Headline Speaker: Arjun Sen
Arjun Sen is more than a business leader, he is a Brand Zen® with 30+ years of global corporate leadership experience helping organizations win big.
As CEO of ZenMango, Arjun has worked with restaurant, service, retail, technology, education, nonprofit, and sports brands around the world, helping them find their unique one-of-one advantage and has impacted companies like AliveCor, America’s Road Home, Aspen Academy, Celsior Technologies, Coca-Cola, DaVita, DISH Network, Floyd’s Barbershop, McDonald’s Chili’s, Tiger Woods Inc., Walgreens, and Win This Fight Foundation. Prior to that, Arjun was the VP of Marketing & Operations at Papa John’s, where his team built their online business, now worth more than $1 Billion a year and was part of the leadership that took the 3,000-restaurant chain to record growth, over a 4-year period.
Arjun brings a rare perspective to MSPA CONNECT that integrates customer experience, brand trust, and human emotion. He challenges organizations to look beyond transactions and understand what customers truly remember, feel, and share. Through powerful storytelling, real-world business lessons, and actionable insights, he inspires audiences to rethink how every interaction shapes reputation and revenue.
EARLY BIRD (through July 31): Regular Member - 1st Attendee: $800
EARLY BIRD (through July 31): Additional Regular Members: $650
Regular Member (August 1) - 1st Attendee: $1000
Additional Regular Member (August 1): $850
Sponsoring Associate Member - 1st Attendee: $800
Additional Sponsoring Associate Members: $650
Associate Member (non-sponsoring): $1200
Additional Associate (non-sponsoring) Members: $1000
MSPA Europe/Africa Member: $600
MSPA Asia/Pacific Member: $600
Non-Member Registration: $1400
659 Peachtree St NE
Atlanta, GA 30308 United States
Across the street from the historic Fox Theatre, this upscale hotel dating from 1911 hosted the premiere gala for the 1939 release of ‘Gone with the Wind’ and is 1 mile from the Georgia Aquarium.
Rooms with refined decor feature free Wi-Fi, flat-screen TVs, desks and coffeemakers. Some have kitchens and washer/dryers, while suites include separate living and dining areas.
A sleek restaurant serves contemporary American dishes, and there’s a cafe and a bar. A rooftop pool offers panoramic city views, and meeting and event space is available.