MSPA EA Conference

Description

May 21-23, 2024 - Limassol, Cyprus

Visit the event page link or the MSPA EA (https://www.mspa-ea.org/) website for more information.

Our MSPA theme for 2024 is based on feedback from our members who face many challenges and opportunities as our future evolves.

We have seen our industry move from economic boom to recession, the impact and utilisation of the online, web and social media explosion, our global focus and obsession with Customer Experience and the increasing importance of Colleague Engagement, Product Presentation and Safety. We have seen the importance and relevance of Privacy for customer and employees backed by legislation all around the world, and a pandemic of massive health, social and commercial impact. A rise in cost of living, international conflict, and mixed levels of growth.

Now we see technology as our safety line with AI to help us generate more content quickly and accurately and to help translate, convert, process and validate our data!

• So with all (and we mean all!) this in mind it is now more important than ever that we:- 
• Build Relevance and Authenticity for our services 
• Make the most of the Opportunities we have 
• Address the Challenges we face

Each of these dimensions will be explored at our conference, together with the connection Mystery Shopping has with other associated services that you can explore.