MSPA Connect 2026: Atlanta, GA
10/13/2026 - 10/14/2026
Description
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Join us for MSPA CONNECT October 13–14, 2026, in Atlanta, Georgia, at The Georgian Terrace, for a more focused and intentionally intimate gathering built around executive-level networking, strategic conversations, collaboration, and stronger long-term industry relationships.
Early-bird registration for MSPA CONNECT is open. Space is only guaranteed for the first 40 registrants at this exclusive upscale boutique hotel (and all of our hotel guests will have suites).
A waiting list will be available for late registrants.
Event Highlights Include:
Main Stage Keynote
Why Mystery Shopping as Strategic Intelligence Becomes More Valuable in Today’s Age with Arjun Sen
Industry thought leader Arjun Sen explores the growing value of mystery shopping as strategic intelligence—and returns for What is Next: From the Room in Atlanta to Monday Morning, helping attendees turn the conference’s ideas into meaningful action.
Interactive Workshop
One Client, Three Rooms: Building the Shop AI Cannot Replace workshop
An interactive session focused on creating distinctive, human-centered mystery shopping programs that deliver value technology alone cannot replace.
Technology Forums with LiveShopper/Sassie
Technology Forum with LiveShopper/Sassie — Clients Only
A dedicated forum exclusively for LiveShopper/Sassie clients to discuss technology developments, applications and opportunities.
CONNECT Technology Innovations with LiveShopper/Sassie — Full Group
A session for the entire CONNECT group examining emerging technology and innovations shaping the future of mystery shopping and customer experience research.
Legislative, Liability & Industry Intelligence
Before the Audit, Claim or Lawsuit: Strengthening Your IC Defense with Russ Hollrah
A proactive look at independent-contractor risk and the steps providers can take before facing an audit, claim or lawsuit.
The conversation continues through Legislation, Liability and the New World: Legislative and Elite Awards Power Lunch and From Fly-Ins to the Witness Table: What I Learned About Washington with Elaine Buxton.
Don't miss out on this opportunity to CONNECT with your MSPA peers in Atlanta this fall!
Headline Speaker: Arjun Sen
Arjun Sen is more than a business leader, he is a Brand Zen® with 30+ years of global corporate leadership experience helping organizations win big.
As CEO of ZenMango, Arjun has worked with restaurant, service, retail, technology, education, nonprofit, and sports brands around the world, helping them find their unique one-of-one advantage and has impacted companies like AliveCor, America’s Road Home, Aspen Academy, Celsior Technologies, Coca-Cola, DaVita, DISH Network, Floyd’s Barbershop, McDonald’s Chili’s, Tiger Woods Inc., Walgreens, and Win This Fight Foundation. Prior to that, Arjun was the VP of Marketing & Operations at Papa John’s, where his team built their online business, now worth more than $1 Billion a year and was part of the leadership that took the 3,000-restaurant chain to record growth, over a 4-year period.
Arjun brings a rare perspective to MSPA CONNECT that integrates customer experience, brand trust, and human emotion. He challenges organizations to look beyond transactions and understand what customers truly remember, feel, and share. Through powerful storytelling, real-world business lessons, and actionable insights, he inspires audiences to rethink how every interaction shapes reputation and revenue.
Sponsors
Regular Member - 1st Attendee: $1000
Additional Regular Member: $850
Sponsoring Associate Member - 1st Attendee: $1000
Additional Sponsoring Associate Members: $850
Associate Member (non-sponsoring): $1400
Additional Associate (non-sponsoring) Members: $1200
MSPA Europe/Africa Member: $800
MSPA Asia/Pacific Member: $800
Non-Member Registration: $1600
659 Peachtree St NE
Atlanta, GA 30308 United States
Across the street from the historic Fox Theatre, this upscale hotel dating from 1911 hosted the premiere gala for the 1939 release of ‘Gone with the Wind’ and is 1 mile from the Georgia Aquarium.
Rooms with refined decor feature free Wi-Fi, flat-screen TVs, desks and coffeemakers. Some have kitchens and washer/dryers, while suites include separate living and dining areas.
A sleek restaurant serves contemporary American dishes, and there’s a cafe and a bar. A rooftop pool offers panoramic city views, and meeting and event space is available.